Explore AI-powered systems, creator workflows, templates, and resources designed to help you create better content and grow faster.
Try “hooks”, “funnels”, “captions”, “email” or “free guides”.
For creators & small businesses · built into Claude
Hook Code is the 13-module course that turns Claude into your own content strategist — so every post opens on purpose instead of on hope. Live in your first sitting. Lifetime access.
If you've said one of these this month
So you post less. Then you post differently. Then you copy someone who seems to have it figured out, and that doesn't work either — because you copied their video, not the thing underneath it.
And the whole time, the business you built this for is still waiting to be seen.
Here's what nobody tells you: almost none of that effort was ever going to matter, because the decision was already made in the first three seconds.
Designed for Claude
And systems are fixable. Hook Code is the 13-module course for winning those three seconds on purpose — built around your business, your customer and your voice.
Show me the first 3 seconds →Founding price $97 USD, one time · Lifetime access · 7-day Hours-Back Guarantee
Most content does not fail because the idea is bad. It fails because the opening gives people no reason to stop. Watch these two short examples to see how Hook Code helps turn an ordinary opening into something people actually want to watch — using real-world examples you can immediately understand and apply to your own business.
Watch both videos. The first shows the idea. The second makes it real.
Press play and turn your sound on.
The system beneath every winning post
Every winning post is built from four parts: the structure, the performance trigger, the communication mode, and the scroll stop. Hook Code combines all four every time — so your content stops being random and starts working like a system.
The system beneath every winning post
Hook Code gives every piece of content a structure, a performance trigger, the right communication style, and a reason for someone to stop scrolling.
The proven story structure your content sits inside—so you are never staring at a blank page wondering where to begin.
The element doing the work—stakes, curiosity, specificity, tension. The reason one post gets ignored and another gets watched.
Your audience’s language, not yours. Six modes matched to intent, emotion, awareness, and the action you want people to take.
The first three seconds—the opening that earns attention, stops the thumb, and gives the rest of your message a chance to work.
From purchase to posting
No tech skills. No prompt engineering course. No complicated setup. Three simple moves and your Claude content strategist is ready to work.
Tell Hook Code about your business, offer, audience, and voice. Do it once. About five minutes.
Paste the files into a Claude Project. No coding. No building. Your strategist is now live.
Ask for hooks, scripts, captions, campaigns, or ideas. Create faster. Publish clearer. Stop guessing.
What you are actually getting
Hook Code connects the methodology, hooks, communication modes, prompt library and conversion logic into one repeatable system — built to save time, sharpen your message and make every post easier to create.
A repeatable strategy behind the content — not a random pile of prompts.
The right opening for the job, ready whenever you need to stop the scroll.
Match the message to the audience, emotion, awareness and action you want.
Hooks, scripts, captions, ideas and campaigns without rebuilding from zero.
Clearer messaging and stronger intent — not views for the sake of views.
Less rewriting, less second-guessing and a faster path from idea to published.
The value is not another PDF
You are buying back the hours lost to blank pages, rewrites, weak openings, robotic copy and content that never had a system behind it. Set it up once. Use it whenever you need it.
Founder story
I’m Lloyd. I know what it feels like to pour everything in and watch it disappear — money, confidence, and very nearly my marriage.
Hook Code is the system I built on the way back: a way to get seen without burning your life down to do it. It turns hours of uncertainty into a clear next move.
If you’re stuck in the content graveyard, I’ve been there. This is not another shortcut. This is the way out.
Your head start
Six genuinely useful guides built to help you set up Claude, understand attention, sound like yourself, research what works and build something people actually want.
Free
Get Claude set up correctly in ten minutes — without the tech headache or an afternoon of trial and error.
Free
Ten questions. One paste. Fifteen minutes — and Claude starts sounding like your strategist instead of a robot.
Free
The real story behind losing twelve million dollars, hitting the bottom, and building the system that became the way back.
Free
The psychology of building something the world genuinely needs — and creating a business that can actually get paid.
Free
Discover the split-second judgment behind every scroll — and the simple principle that makes people stop on you.
Free
Learn how to read your niche, find the formats already winning, and build your next post on evidence instead of hope.
Before you spend anything
Hook Code is new. I'd rather tell you exactly what you're getting than show you screenshots you have no way of checking.
Checkable the moment you're in
Things I'm not going to tell you
I've been the person pouring hours into content nobody saw. I built this on the way back from losing everything, and I'm not interested in selling it with numbers I made up.
Use it for a week. If it doesn't hand you back hours, tell me and I'll refund you.
— Lloyd, Hook Code
No hype, no hidden catches
Everything you need to know before turning Claude into your always-on content strategist.
You could, eventually. What you'd be rebuilding is the part underneath the prompts — the methodology that decides which opening to use, for which audience, driving which outcome.
A prompt gives you an answer. Hook Code gives Claude your business, your customer and your voice first, so the answer is about you instead of about content in general. That's the difference between a tool and a strategist.
A 13-module course you log into, with progress tracking, plus the system files you load into Claude and keep forever: the methodology, 12 hook frameworks, 6 communication modes, the Hook Engine, the full prompt library, the distribution amplifiers and the five-minute setup guide.
One payment. Lifetime access. No subscription.
No. Everything in Hook Code runs on Claude's free plan. If you already pay for Claude you'll get more headroom, but nothing here requires it.
Fair question, and no. Audio and video walkthroughs are being added to the course. When they're in, the price goes to $147 because there's more in the box.
Buy now and every recording is added to your account free. There's no countdown timer on this page because there's no fake deadline — the price moves when the value does.
If you can copy and paste, you can run this. Setup Code walks you through it click by click — signing up to Claude, loading the files into a Project, and running one test prompt that proves it's working.
Most people are live in their first sitting.
That depends entirely on the fifteen minutes you spend at the start filling in your business, your customer and your voice. That step is the whole reason the output stops sounding generic.
Skip it and you'll get AI slop, same as anywhere else. Do it once and you never do it again.
Use it for seven days. If it hasn't handed you back hours, email hello@hookcode.co and I'll refund you in full — and you keep the files.
No forms, no "tell us why", no hoops.
Hook Code is priced in US dollars. If your card is in another currency, your bank charges you the equivalent at their rate on the day. Nothing extra is added by us.
Yes. There are six free guides — including the DNA Session, which is the same voice-matching step that makes the paid system sound like you.
They'll show you how the system thinks before you spend anything.
One decision left
Nothing changes by reading one more page about hooks. It changes the first time you sit down with a system that already knows your business and asks you what you want to say.
Fifteen minutes to set up. Then it's yours for good.
One time. Lifetime access • Instant access • Works with the free Claude plan